- Strategic research
- Market research
- Competitive analysis
- Go-to-market strategy
Client: A global innovative alcohol company which manufactures and distributes a flavored malt beverage. The 3rd largest in the United States with the export to 15 countries worldwide, with a major stronghold in Central America.
Task: Research and analyze South American market (9 countries)
- Barriers to entry by country.
- Competitive analysis by country.
- Strategic analysis.
- Identifying importers and distributors by country that would be a good fit.
- Value chain and import duties / rules by country.
ADDFORCE conducted an extensive market research and distribution analysis of the South American market to develop a go-to-market strategy, identify a channel mix and ensure a successful expansion for an innovative alcohol company.